eMasi (Shanghai) Consulting Co., Ltd.
Your Partner in Health Science
Sales & Marketing Excellence
Insights - Strategy - Integration - Transformation
About eMasi
We are a management consulting firm specializing in Sales & Marketing Excellence, Digital Marketing Strategy Formulation and Multi-Channel Marketing Solutions in Pharmaceutical & Health Science.
eMasi was founded in 2014 with headquarter located in Shanghai. Other than business in China, our network of consultants extend coverage throughout the Asia Pacific region.
After years of development, we accumulated a wealth of excellent experience in empowering healthcare companies to tackle various challenges such as rapidly iterating marketing strategies in the healthcare reform environment, launching new products, establishing framework/standards/process/guidelines, developing practical solutions for digital marketing/multi-channel marketing, and digital transformation.
Our Offerings
Assessment & Insights
Offer assessment to brand marketing performance & benchmark industry best practices, perform gap analysis, identify digital maturity and generate insights for priorities. develop competitive advantages
Brand Strategy
Facilitate brand strategy formulation and upgrade processes to strengthen brand identity and adapt to the local market.
Multi Channel Marketing Strategy
Integrate brand marketing, content, growth, and channel strategies. Build customer centric approach tactics and guide execution.
Execution Support
Tactical planning, execution support and outsourced services. Marketing technology advisory services including tactical briefs,; vendor evaluation and assessment; Program management support
Tracking + Optimize
Measure impact, drive continuous improvement. Formulate Marketing data strategy driving Tactical evaluation
Cross-channel reporting & Tracking plan with Optimization recommendations.Change management
Integrate people, process and tools to drive enterprise capabilities via coaching programs, training workshops
Standards and Guidelines, Task force facilitation or Interim StaffingTraining Process & Tools
Marketing
- Definition & Assumptions
- Competitors Analysis
- Market Research
- Buying Process
- Segmentation
- Customer Profile
- Positioning
- Marketing Objectives & Strategy
- Promotion Objectives & Strategy
- Marketing Mix
- Tracking
Sales
- Territorial Management
- Segmentation & Targeted Customer Management
- Call Planning
- Professional Communication Skills
- Coaching and People Development Management
Digital Marketing
Strategies Integrating：
- Brand Strategy
- Content Strategy
- Channel Strategy
- Engagement Strategy
- Data Strategy
Problem Solving & Decision Making
Problem Analysis
- Identify
- Description
- Cause analysis
- Cause Confirmation
Decision Analysis
- Description
- Esablish evaluation criteria
- Classify evaluation criteria
- Compare comparisons
- Risk Assessment
Potential Problem Analysis
- Plan Description
- Identify potential issues
- Plan of Action
News
2019年8月18日 · MCM,SFEFirst of all, why should we need this “cost per call” information or estimation? No matter you...Contact Us
Room 103-73，Block 3, No. 690 Bi Bo Road, Pudong, Shanghai, China 201203Working Day 9am to 6pm+8621 5090 5226Follow us
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